2K Brings Onboard Apex Legends Lead to Boost Troubled Hero Shooter Project Ethos

The renowned publisher has welcomed a seasoned producer from the creators of Apex Legends to oversee the development team at 31st Union, which is currently crafting the anticipated third-person roguelike extraction-shooter known as this innovative game.

Management Transition Follows Mixed Feedback

The new appointee takes on the role of studio head at 31st Union following the dismissal of previous head Michael Condrey, who was reportedly let go due to the game's underwhelming early showing last fall.

On Wednesday, the company's top executive David Ismailer informed team members about this organizational change through an official communication, which emphasized that early feedback sessions had revealed the requirement for a clearer direction.

Ismailer expressed that the team is now overhauling Project Ethos with a revised approach, aiming to better meet gamer demands.

Trend of Key Acquisitions

The news follows a comparable step taken by 2K Games in August, when they brought on Rod Fergusson from Blizzard to work on the BioShock development group.

Here is the full message from Ismailer's announcement:

Hello Everyone—

I know you all just completed your town hall - I trust you’re as enthusiastic as I am with the recent updates. Previously I sent you all a note, I expressed the following: “I am confident in this team. You all are some of the most dedicated and talented creators we have had the opportunity to partner with - and we’re excited for that collaboration to endure.”

With your dedication and flexibility, particularly over the last year, you continue to prove that.

The gamer responses from last autumn’s Project ETHOS playtest was enlightening. It validated the promise of a action-packed game but made clear we still had refinements needed. It uncovered the requirement for a more distinct identity.

The progress is encouraging to see how far you’ve advanced. You embraced the feedback to consideration and overhauled the title with a revitalized goal - one that’s ready to fulfill its potential to our players.

The trust in Project ETHOS grows every day. To boost the remarkable development you’ve made, I’m excited to introduce the new hire as the incoming Lead of the team. After several months of conversations, he officially joins us on the specified date.

His leadership and background in the competitive gaming field is vast, having devoted the recent years producing and managing some of the most recognizable franchises in gaming, such as the acclaimed shooter, and more recently, Apex Legends.

Let’s together in greeting him next week. We are all excited to continue observing the development of Project ETHOS in the weeks to follow.

The President

Experience of the New Leader

The appointee currently serves in the role of executive producer and production lead at the renowned studio for their flagship title. He earlier worked at Treyarch and Activision in multiple development positions on the iconic franchise games, and, before that, had assignments at other industry leaders.

Title Information and Concept

The upcoming game was unveiled in last year together with a community playtest. At the time, 31st Union portrayed the game as a "no-cost, third-person perspective roguelike hero shooter and an thrilling evolution on the category."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in live gameplay to match your preferred approach," the game's pitch reads. "Face the opponents with fresh skills, risks, and obstacles that change every match. Will you leave securely with your hard-earned loot? Or aim high, risk it all, and pray your squad can achieve the highest spot? The decision is up to you."

Project Ethos lacks an confirmed release date or supported systems, but fans can look forward to more updates as creation advances.

David Brown
David Brown

A professional blackjack strategist with over 15 years of casino experience, specializing in card counting and risk management.