🔗 Share this article

TikTok is introducing a fresh option that allows them to reduce the amount of artificial intelligence-produced content appearing in their streams. This initiative comes as the company disclosed that it presently contains over 1 thousand million content made with AI.

Trial and Implementation

This change is undergoing trials over the coming weeks before a global launch. This advancement comes amid a increase in AI-generated material, spurred by recent content generation software.

The Broader AI Trend

Studies have shown that almost one in 10 of the quickest rising content creators on another major platform primarily display AI-generated videos. A large amount of this material is classified as low-quality AI content, a term for substandard, mass-produced content that is often absurd or dreamlike.

Our research shows that numerous viewers like content created using AI tools, from AI artwork to science explainers, and we aim to give people the ability to increase or decrease of that, depending on their own preferences,” commented a company executive.

AI on the Platform

The service shared that there are currently 1.3bn videos on its service identified as AI-generated. Overall, in excess of 100 m videos are added to the app daily, making AI content a limited portion of its total content library.

User Control Features

Members will be in a position to decrease or raise the amount of AI content they see by using the content preference feature in the platform and selecting “AI-generated content”. Additional categories that can already be adjusted under the filter include politics, clothing, cosmetics, and choreography.

Content Labeling and Policies

TikTok’s rules oblige users to tag convincing AI-generated content, and it prohibits dangerous deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be deleted under its user guidelines.

Additionally, the app will henceforth apply an artificially created watermark to content created with its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This step is intended to deter users from seeking to evade the labeling process.

AI Literacy Programs

TikTok is also introducing a $2m AI literacy fund for professionals and organizations to create learning resources about ethical AI use. This program will assist educational bodies specializing in educating computer science.

Platform Protection

The video-sharing app has justified its content review process, during debate over intentions to make redundant hundreds of safety staff in the UK. TikTok is set to eliminate hundreds of positions in its user protection team in the UK capital, with worker representatives and internet security professionals expressing worry that staff are being displaced by machine-led review.

A trust and safety lead clarified that human moderation would continue to be important, but automated tools can safeguard staff by removing the most harmful content ahead of it is viewed by people. TikTok reported a notable drop in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.

It is vital to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we further consider it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is the area in which a lot of the machine support is proving valuable operate efficiently.”